A small strategy and design studio working on big ideas.
We believe small teams, when well-resourced and aligned, can achieve extraordinary things. We partner with creative teams rethinking how we live, work, learn, and play.
Local +
Airbnb
Local partnered with Airbnb’s Space team to help shape the next evolution of their Live and Work From Anywhere program.
As AI and remote work transform how and where we work, Airbnb is leading the way in redefining what a workplace can be—balancing global principles with local expression and autonomy.
Each project is guided by three principles:
Type
Strategy
Services
User research
Organizational Design
Product Management
Local +
WeWork
Before founding Local, Federico Negro served as WeWork’s Head of Design, leading the company’s global design standards and helping scale its platform from a handful of spaces to hundreds worldwide.
The work balanced a global vision with local specificity—creating spaces that could be recognized anywhere, yet felt distinctly of their place.
Each project was shaped by three guiding principles:
Type
Strategy
Architecture & Design
Services
Strategy
Architectural Design
Construction
Product Design
User Research
Local +
Canoa
Barro is a new ceramics studio for professionals and apprentices, conceived as a space where craft, material, and territory come together.
Based in the small rural-beach town of Manantiales, Uruguay, the project was developed around three main themes:
Type
Strategy
Software Development
Services
User research
UX / UI Design
Product Marketing
Product Management
Software Development
Local +
Barro
Barro is a new ceramics studio for professionals and apprentices, conceived as a space where craft, material, and territory come together.
Based in the small rural-beach town of Manantiales, Uruguay, the project was developed around three main themes:
Type
Architecture & Design
Services
Material strategy
Design
Fabrication
